Four Screens: a definition
This is a simple one – the four screens are the four devices that we all use to view digital media: TV, desktop, mobile phone and tablet*. What isn’t so simple is understanding how consumers use the four screens. Nor …
Useful facts and figures from the world of digital
This is a simple one – the four screens are the four devices that we all use to view digital media: TV, desktop, mobile phone and tablet*. What isn’t so simple is understanding how consumers use the four screens. Nor …
You’ll be hearing a lot about Quad-Play in the next few months. But what is it? Quad-play is the provision of all four telecoms services – mobile, TV, broadband and land line – all under one account by one provider. …
Digital advertising will account for more than 50% of ad spend in the UK in 2015.The first country in the world where this has happened, with the average globally being around 30%. Advertising spend in the UK in 2015 will …
The IAB are reporting that the share of display ads bought through programmatic technologies in the UK was expected to grow to 47% in 2014. And it won’t stop there. Why? Well, it lets marketers make sense of the astonishing …